Pattern Interrupt

Pattern interrupt

Watch as an animation →

In plain words

Change the picture, sound, or shot size every 2–4 seconds to win attention back before boredom builds up.

When to use it

Throughout a 15–30 second ad.

Example videos

Increase Watch TIme using Pattern Interrupts — Explainer: Learn how to break the flow every few seconds with B-roll, graphics, sound effects, and captions.

How to create a pattern interrupting hook — Explainer: See tips for stopping the scroll by changing angles and text placement.

Disney approved our insane AI Kalshi ad to run during the NBA Finals 🤣 — AI: See how an AI ad changes the scene unexpectedly every few seconds to win attention back.

In AI video, like this

In the shot list, alternate shot size (wide ↔ close-up), camera movement, and color. In editing, add punch-ins, sound effects, and caption pops at 2–4 second intervals.

One-click prompt

Four-shot sequence, hard cuts every 2 seconds, each changing size, angle, and color: Shot 1, a wide teal-toned shot of a cyclist on a bridge; Shot 2, an extreme close-up of the pedal in orange light; Shot 3, a top-down shot of the shadow; Shot 4, a handheld selfie-style grin. A different sound accent on each.

See it in real films and ads

Anything Cameras — Increase Watch Time using Pattern Interrupts

AI-made examples

PJ Ace — Kalshi NBA Finals AI ad (Veo 3) (content not checked firsthand)

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